Black Friday is one of the most important shopping days of the year. With this day, many opportunities will come along, and if you own a Shopify store, your sales will surely be boosted. To make the most out of it, you need to know how to set up your Black Friday sales on Shopify properly.
1. Plan Your Black Friday Strategy First
Before touching any Shopify settings, articulate a robust strategy. Decide which products to discount, how deep the discounts go, and what your promotional message will be. Once your strategy is clear, you can prepare your Shopify store accordingly.
2. Create Discounts in Shopify
Shopify makes it straightforward to create several types of discounts:
- Percentage discounts — e.g., 25% off everything
- Fixed amount discounts — e.g., £10 off every order over £50
- Buy X get Y discounts — e.g., buy one get one free
Define parameters including a minimum required purchase, eligible products, and the promotional period. Use discount codes for email marketing campaigns and consider tiered discounts to encourage higher order values.
3. Create a Black Friday Collection
Creating a dedicated collection for Black Friday deals makes it easier for customers to find all offers in one place. Highlight this collection prominently on your homepage and in your navigation.
4. Customise Your Theme for Black Friday
Update your Shopify theme with Black Friday branding — countdown timers, banners, and seasonal colours all help build excitement and urgency. Keep changes reversible so you can revert after the sale.
5. Optimise for Mobile
More than half of Black Friday purchases are now made on mobile devices. Test your store thoroughly on phones and tablets, checking checkout speed, image loading, and button sizes.
6. Use Apps to Boost Conversions
Consider apps for urgency timers, upselling, abandoned cart recovery, and loyalty programmes. The right stack can significantly lift your conversion rate during peak traffic.
7. Promote Your Sale
Send email campaigns, post on social media, run paid ads, and list your deals on aggregator sites. Start promotions at least a week in advance to build anticipation.
Setting up a successful Black Friday sale on Shopify takes planning, but with the right strategy it can be highly profitable. Follow these steps — from planning discounts to optimising for mobile and promoting your sale — to maximise revenue during this high-traffic shopping season.